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Terms of Service

Last updated: May 22, 2026

1. Introduction

Welcome to Mirrofy. These Terms of Service ("Terms") govern your access to and use of the Mirrofy application, website, and related services (collectively, the "Service"), operated under the name Mirrofy (currently "Mirrofy.app" and, once established, Mirrofy B.V. or its affiliated entities, referred to as "Mirrofy", "we", "us", or "our").

The Service is available as native apps for iOS and Android, and as a web version at mirrofy.app.

By creating an account, accessing, or using the Service, you agree to be bound by these Terms and by our Privacy Policy. If you do not agree to these Terms, you must not access or use the Service.

For users on iOS, these Terms operate alongside Apple's Standard End User License Agreement (the "Apple EULA"). To the extent that the Apple EULA grants you broader rights, those rights apply. Mirrofy, not Apple, is solely responsible for the Service and its content.

The Service is intended for individuals who are at least sixteen (16) years of age. By using the Service, you represent and warrant that you are at least 16 years old and legally permitted to use the Service under the laws of your jurisdiction.

If we become aware that a user is under the age of sixteen (16), we reserve the right to suspend or permanently delete the account and associated data.

Mirrofy provides an AI-powered virtual styling and visualization experience. We may update, modify, or discontinue parts of the Service at any time.

2. Eligibility & Account

To access or use the Service, you must be at least sixteen (16) years of age. By creating an account or using the Service, you represent and warrant that you meet this age requirement.

You agree to provide accurate, current, and complete information when creating an account and to keep such information updated. You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account.

You may sign in using email and password, Sign in with Google, or Sign in with Apple. We do not receive your full Google or Apple account; we only receive the basic identity information you authorize during sign-in.

We reserve the right to restrict or terminate access if we reasonably believe that a user does not meet the eligibility requirements, has provided inaccurate information, or has materially breached these Terms.

3. Description of the Service

Mirrofy provides an AI-powered digital styling and visualization platform that enables users to:

  • Generate AI-powered virtual try-on images of themselves wearing items from a curated wardrobe;
  • Save try-on results to a private gallery and revisit them later;
  • Build a wishlist of garments and tap "Shop this look" to visit affiliated retailers;
  • Optionally post a side-by-side comparison of two try-on results (a "Duo") to the Style Feed for community voting;
  • Share a vote-link to friends so they can vote on a Duo without creating an account;
  • Purchase digital try-on credits via in-app purchase to generate additional results.

The virtual try-on results and other visual outputs are digital simulations intended for illustrative purposes only and do not constitute exact representations of physical garments or real-world outcomes. The cut, drape, colour, and texture of an actual garment may differ from what the AI shows.

We may modify, suspend, or discontinue any feature at any time.

4. AI-Generated Content & Virtual Try-On

The Service uses artificial intelligence to generate visual outputs ("AI Outputs") based on user-submitted images and selected items.

AI Outputs are synthetic, computer-generated visualizations provided for illustrative, inspirational, and informational purposes only. They may contain inaccuracies and should not be interpreted as factual representations or professional advice.

EU AI Act disclosure. Every AI Output produced by the Service carries a permanent, in-image watermark identifying it as AI-generated. Removing or obscuring this watermark before sharing or publishing the image is a breach of these Terms.

You acknowledge that your use of and reliance on AI Outputs is at your own discretion and risk. Mirrofy does not guarantee accuracy, completeness, or error-free results.

5. User Images, Permissions, and License Grant

By uploading images ("User Images"), you represent and warrant that:

  • You have the legal right to upload them;
  • The images do not contain nude, sexually explicit, or otherwise inappropriate content;
  • The images do not violate any third-party rights, including privacy, publicity, or intellectual property rights;
  • If the image contains another person, you have that person's permission to upload, process, and (if you choose) publish it.

Nude, sexually explicit, exploitative, or otherwise unlawful images are strictly prohibited. See Section 7 for the full list of prohibited content.

Mirrofy processes User Images solely to generate the requested AI Outputs and to operate the Service. We do not create or store biometric templates or facial-recognition data, and we do not use User Images to train artificial intelligence models.

By uploading User Images, you grant Mirrofy a limited, non-exclusive, revocable license to host, store, process, reproduce, and display them solely for the purpose of operating the Service for you. This license terminates when you delete the image or your account.

6. Content Moderation & Safety

Before any photo of yourself is stored on our servers, the Service automatically scans it for inappropriate content (explicit nudity, violence, and high-confidence celebrity matches) using third-party moderation infrastructure described in our Privacy Policy. Photos that fail this safety check are not made available in the app.

6.1 Community standards

Our Community Guidelines describe what content fits the Service and what does not — the scope of permitted content (virtual try-ons of women's fashion, genuine style exploration) and the categories that may be removed (off-scope, novelty, joke posts) regardless of who posted them. The Community Guidelines apply alongside these Terms; together they form the complete content policy.

6.2 Reporting

Any registered user can report a Style Feed post, a Duo, or another user account using the overflow menu (⋮) next to the content. For account-level issues — impersonation, repeated abuse, anything urgent — email support@mirrofy.app. Reports are reviewed by our moderation team.

6.3 Removal notice & reasons

When we remove content or restrict an account, we notify the user concerned via in-app notification or email. The notice states the reason for the action and references the relevant clause of these Terms or the Community Guidelines.

6.4 Enforcement ladder

Our enforcement actions escalate based on severity and pattern of behaviour:

  • Warning. First-time or low-severity issue. Visible in-app notice, no further restriction.
  • Temporary suspension. Repeated issues or higher-severity content. The account loses posting privileges for a defined period.
  • Permanent termination. Severe or repeated breach. The account is deleted and associated content removed, subject to legal retention requirements.

We may bypass earlier rungs of the ladder for content involving minors, illegal material, or coordinated abuse.

6.5 Appeal

You have the right to appeal any moderation decision that affects your content or account. The fastest route:

  • From the in-app moderation notice, tap Appeal this decision — this pre-fills an email to support@mirrofy.app with the contested notice id, or
  • Reply directly to the email copy of the notice you received from support@mirrofy.app, or
  • Email support@mirrofy.app manually with the subject line Appeal and a brief description of the contested decision.

We aim to re-review the decision and respond within 14 days. Where reasonably possible, appeals are handled by a moderator who did not make the original decision. Appeals are free of charge.

If the internal appeal does not resolve the dispute, users in the European Union may refer the matter to a certified out-of-court dispute settlement body under Article 21 of the EU Digital Services Act, or to the competent court (see Section 17).

6.6 Blocking other users

You can also block another user from the public profile screen. Blocking is mutual: a blocked user disappears from your feed and you disappear from theirs.

7. Acceptable Use

You agree to use the Service only for its intended purposes and in compliance with these Terms, our Community Guidelines, and applicable laws. The following content and activities are prohibited:

  • Nude, sexually explicit, or sexually suggestive content;
  • Content depicting minors in any sexualized context;
  • Content depicting violence, self-harm, hate speech, or harassment;
  • Content that infringes another person's intellectual property, privacy, or publicity rights;
  • Uploading photographs of other identifiable people without their consent;
  • Uploading photographs of public figures with the intent to create deceptive or impersonating content;
  • Automated scraping, bulk extraction, or reverse engineering of the Service;
  • Use of the Service to develop competing AI try-on products;
  • Removal or obscuring of the AI watermark from generated outputs;
  • Any use that violates applicable law or these Terms.

We reserve the right to monitor usage and to remove content, suspend, or terminate accounts that violate these Terms. Repeated violations may result in permanent account closure.

8. Community Sharing & Voting

The Service may allow users to share AI-generated content with others. Sharing is voluntary and opt-in. By default all content is private.

By choosing to share content, you acknowledge that:

  • The content may be visible to other Mirrofy users (Style Feed) or to recipients of a vote-link (external share);
  • The content may receive votes from other users on which of two outfits they prefer;
  • Once content is shared outside the Service via a vote-link or any external platform, it may be copied, redistributed, or accessed beyond our control. Mirrofy is not responsible for how such content is used by third parties.

Community voting is designed for positive, constructive feedback. Comments, downvotes, and direct messages are not part of the Service.

You remain solely responsible for any content you share and must ensure you have all necessary rights and permissions, including the consent of any other identifiable person in the image.

You can delete a shared post at any time. We reserve the right, at our sole discretion, to review, remove, restrict, or refuse any content that violates these Terms or applicable law.

9. Credits & In-App Purchases

The Service offers a daily allowance of free try-on credits. Additional credits may be purchased through in-app purchases on the Apple App Store or Google Play Store ("IAP"). Credits are non-transferable, non-refundable except where required by applicable law, and have no monetary value outside the Service.

All IAP transactions are processed by Apple or Google directly under their respective terms; Mirrofy does not see your full payment details. Refund requests for IAP purchases must be directed to Apple or Google as the payment processor.

If a try-on generation fails through fault of the Service, Mirrofy will credit back the consumed credit at no cost to you.

10. Affiliate Links & Third-Party Retailers

The Service includes "Shop this look" buttons that link to third-party retailers. Some of these are affiliate links through which Mirrofy may earn a commission if you make a purchase. The presence of an affiliate link does not imply endorsement.

All purchases occur directly with the third-party retailer under that retailer's own terms, prices, shipping, returns, and warranty policies. Mirrofy is not a party to your transaction with the retailer and is not liable for the products you purchase.

11. Intellectual Property

All intellectual property rights in the Service, including its software, design, branding, and the AI infrastructure, remain with Mirrofy or its licensors.

You retain the rights you have in your User Images. AI Outputs derived from your User Images are licensed to you for personal, non-commercial use within the Service. You may not sell, sublicense, or commercially exploit AI Outputs, nor may you use them to train competing AI products.

Garment images displayed in the Wardrobe are sourced from affiliated retailers under their respective licenses and are used solely to facilitate the virtual try-on experience.

12. Account Deletion

You can delete your account and associated data at any time from Settings → Account → Delete account in the app, or by emailing us at support@mirrofy.app. Deletion wipes your photos, posts, votes, wishlist, and profile data from our servers within 30 days. Reports and block records may be retained in redacted form as part of our safety audit trail.

If you used Sign in with Google or Sign in with Apple, deleting your Mirrofy account does not affect your Google or Apple account.

13. Service Availability

The Service is provided on an "as is" and "as available" basis. We do not guarantee uninterrupted or error-free access and may modify or discontinue features at any time.

To the fullest extent permitted by law, Mirrofy disclaims all warranties, whether express or implied, including any warranties of merchantability, fitness for a particular purpose, or non-infringement.

14. Limitation of Liability

To the fullest extent permitted by law, Mirrofy shall not be liable for indirect, incidental, consequential, or punitive damages arising out of or related to your use of the Service. Our total aggregate liability shall not exceed the greater of (a) the amount you paid Mirrofy in the twelve months preceding the claim, or (b) EUR 50.

Nothing in these Terms limits liability that cannot be limited or excluded under applicable law.

15. Force Majeure

Mirrofy is not liable for failures caused by events beyond its reasonable control, including outages of third-party platforms, internet infrastructure, or AI inference providers.

16. Termination

You may stop using the Service at any time and delete your account as described in Section 12. We reserve the right to suspend or terminate your access if you materially violate these Terms; the enforcement ladder and appeal process described in Section 6 apply to any such action.

Provisions that by their nature should survive termination (including, but not limited to, intellectual property, disclaimers, limitation of liability, and dispute resolution) shall remain in effect.

17. Governing Law & Disputes

These Terms are governed by the laws of the Netherlands, excluding its conflict-of-laws rules. If you are a consumer in the European Union, you may also have rights under the laws of your country of residence that are not affected by this clause.

Disputes shall be brought before the competent courts of the Netherlands, unless mandatory consumer protection law provides otherwise.

18. Changes to these Terms

Mirrofy may update these Terms from time to time. Material changes will be communicated within the Service before they take effect. Continued use of the Service after such updates constitutes acceptance of the revised Terms.

19. Contact

If you have any questions about these Terms, you may contact us at: support@mirrofy.app or legal@mirrofy.app.

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