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Privacy Policy

Last updated: March 26, 2026

Mirrofy is designed with a privacy-first approach. Your photos, your style and your data remain under your control. We only process what is necessary to provide the Service.

1. Introduction

Mirrofy ("Mirrofy", "we", "us", or "our") operates the Mirrofy application, website, and related services (the "Service").

The Service is available as a mobile app (Android) and as a web version via Chrome.

This Privacy Policy explains how we collect, use, store, and protect personal data when you use the Service.

Mirrofy acts as the data controller for the personal data processed through the Service. We process personal data in accordance with the General Data Protection Regulation (EU) 2016/679 ("GDPR").

Mirrofy is committed to full compliance with applicable app store guidelines and provides a safe, transparent, and privacy-friendly experience.

2. Personal Data We Collect

We may collect the following categories of personal data:

A. Account Information

When you create an account, we may collect contact details such as email address, username, and profile preferences.

B. User Images

When you upload or capture images for virtual try-on features, we process the original images and the AI-generated visualizations created from them.

C. Image Processing

User images are processed temporarily and solely to generate the requested AI-powered virtual try-on visualizations and related styling features.

Processing may include analysis of visual characteristics such as pose, proportions, and general appearance solely to generate the requested output. This processing is not used to identify individuals.

We do not create or store biometric templates, facial recognition data, or persistent identifiers based on your appearance.

User images are not used to train artificial intelligence models.

D. Technical and Usage Data

We may collect basic technical information such as device type, operating system, app version, and diagnostic data to improve the stability and performance of the Service.

E. Purchase and Subscription Data

If you make purchases, we receive confirmation of the transaction status. Full payment details are processed and stored by third-party payment providers only.

F. Cookies and Similar Technologies

The Mirrofy website may use cookies and similar technologies to ensure the proper functioning of the Service and to improve user experience. Cookies are small text files stored on your device when you visit a website. We may use the following types of cookies:

Essential cookies
These cookies are necessary for the website to function properly. They enable core features such as page navigation, security, and basic functionality.

Functional cookies
These cookies help remember your preferences (such as language or settings) to provide a more personalized experience.

Affiliate and referral cookies
When you click on links to third-party retailers, cookies may be used to track referrals. This allows Mirrofy to receive a commission if a purchase is made — at no additional cost to you. These cookies are typically set by third-party affiliate networks or retailers and are subject to their own privacy policies.

Cookie Consent
Where required by applicable law, we will request your consent before placing non-essential cookies on your device. You can manage your cookie preferences at any time through the cookie banner or your browser settings.

Managing Cookies
Most web browsers allow you to control cookies through their settings. You can choose to block or delete cookies; however, doing so may affect the functionality of certain parts of the Service.

3. Legal Basis for Processing (GDPR)

We process personal data on the following legal grounds:

  • Performance of a contract
  • Legitimate interest
  • Legal obligation
  • Consent (where applicable)

4. How We Use Personal Data

We use personal data to:

  • Provide and improve the Service, including virtual try-on and related features
  • Manage accounts and subscriptions
  • Enable optional community features
  • Ensure service security and prevent misuse
  • Comply with legal obligations

We do not use personal data for unrelated advertising purposes.

Community and sharing
Some features allow users to share content with others. Sharing is always optional and controlled by the user. Content remains private by default and becomes visible only when a user chooses to share it.

5. Data Storage & Security

We implement appropriate technical and organizational measures to protect personal data. User images are processed only when necessary and are not retained longer than required for the Service.

We may use automated systems to detect and prevent misuse of the Service, including inappropriate or unsafe content.

6. Data Retention

We retain personal data only as long as necessary to provide the Service, fulfill contractual obligations, or comply with legal requirements.

You may delete your account and associated data at any time. Where available, you may also delete specific content within the Service.

7. International Transfers

Where service providers are located outside the European Economic Area, we ensure appropriate safeguards in accordance with GDPR requirements.

8. Your Rights Under GDPR

If you reside in the European Union, you have the right to:

  • Access, rectify, or erase your personal data
  • Restrict or object to processing
  • Data portability
  • Withdraw consent (where applicable)

You may exercise these rights by contacting us at legal@mirrofy.app. You also have the right to lodge a complaint with your local data protection authority.

9. Minimum Age

The Service is intended for individuals aged 16 or older. We do not knowingly collect personal data from persons under 16. If we become aware of such data, it will be deleted.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated within the Service. Continued use of the Service after such updates constitutes acceptance of the revised policy.

11. Contact

If you have any questions about this Privacy Policy, you may contact us at:

support@mirrofy.app
legal@mirrofy.app

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